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ITDF

ITDF (International Tribal Development Foundation) is an organization dedicated to improving the communities of the northern hill tribes of Thailand through a holistic development model – water sanitation, education, coffee production, agricultural marketing, and a women’s co-operative.

As is the case with many business and organizations, ITDF had an existing website that was outdated and needed a fresh design.

 

Modern Design + User Friendliness

When developing an initial design concept, we knew that the site needed to feel modern, simple, and direct. As a part our design philosophy, we also knew that the design had to focus on user-friendliness.

Another major part of the design process was developoing the proper brand image. Being partnered with Lanna Foundation, the website needed to have a similar, but not quite the same, brand image in order to communicate the same vision. This would include typogrpahy, color palette, and overal layout desing elements.

To integrate all of these concepts, we went with an uncluttered, open feel for the site, using large, high-resolution photos provided by ITDF, accented with icons and buttons. We also used simple hover animations in the buttons and on the icons to help guide and direct users. To see the entire website, click on the button below!

Modern Design + User Friendliness

When developing an initial design concept, we knew that the site needed to feel modern, simple, and direct. As a part our design philosophy, we also knew that the design had to focus on user-friendliness.

Another major part of the design process was developoing the proper brand image. Being partnered with Lanna Foundation, the website needed to have a similar, but not quite the same, brand image in order to communicate the same vision. This would include typogrpahy, color palette, and overal layout desing elements.

To integrate all of these concepts, we went with an uncluttered, open feel for the site, using large, high-resolution photos provided by ITDF, accented with icons and buttons. We also used simple hover animations in the buttons and on the icons to help guide and direct users. To see the entire website, click on the button below!

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